Programme At A Glance right Created with Sketch.

Thursday, October 08
9:30 - 9:35
Welcome to the AHC Re-Imagined
9:35 - 9:55
In the Hot Seat: Keith Barr in conversation with Gavin Hewitt
9:55 - 10:10
Cycle, Interrupted: The Economic Outlook
10:10 - 10:25
Checking the Data: Hotel Performance and Forecasts
10:30 - 12:00
Network & Be Inspired 1

Your time to enjoy more content, join roundtables or attend one-to-one meetings.

Stakeholder Alignment
Roundtable: Management and Franchise Contracts

An interactive session to discuss how to optimise management and franchise contracts to meet all stakeholders' needs, particularly in light of this year's experience of managing the Covid-19 crisis

Development & Design​
Design Roundtable: Hotel Design Trends and Innovations

How will hotels adapt, change and respond to a world where there are no certainties? Discuss COVID- and future-proof design trends.


Careers Roundtable: How to (re)position yourself in the current environment
The pandemic has cost most of us our freedom to travel and revel in the fruits of the sector we call home. As we try to curtail the spread of the virus, these necessary restrictions are now costing many members of our community their jobs.  This interactive roundtable will look at tools and tips to assess your skills, position or reposition yourself for the next move in your hospitality career.
12:00 - 12:30
Re-Thinking Hospitality to Shape a New Normal
12:30 - 13:00
Returning to Profitability: Operational Efficiencies and New Revenue Opportunities
13:00 - 14:30
Roundtable: Reducing Commission: The Latest Digital Techniques For Driving Bookings Direct

A virtual roundtable to look at pricing technique and using Google


Network & Be Inspired 2

Your time to enjoy more content, join roundtables or attend one-to-one meetings.

Sustainability Roundtable: Integrating sustainability into investment and operations

Are sustainability commitments going to be relegated to the back of investors and operators' concerns following the Covid crisis?


14:30 - 15:00
The New UK Investment Landscape
15:00 - 15:30
Ending the Standoff: Managing the Lender-Owner-Tenant Relationship
15:30 - 16:30
Investment and Funding
Investors Roundtable

In this session open to investors only, economist Thanos Papasavvas will present the finding of Questex Hospitality + Travel Investor Sentiment Assessment for Q3 2020, and lead a discussion on tren


Adjacent Spaces​
Roundtable: Serviced Apartments & Extended Stay

Serviced apartments and extended stay have fared better than hotels during the Covid-19 crisis, cementing their value in the hospitality market.

Network & Be Inspired 3

Your time to enjoy more content, join roundtables or attend one-to-one meetings.

16:30 - 16:45
In Conversation with a British Hotelier
16:45 - 17:00
The Future of Travel: Where, When and How Will Travel Resume?
17:00 - 17:20
Closing Keynote: The Next Chapter: A World of Opportunities
17:30 - 18:00
Networking with Music
As the AHC Reimagined closes, join our Guess the Intro Quiz to keep networking while chatting music.
Networking with Cocktails

As the AHC Reimagined closes, join one our virtual cocktail party to keep networking while chatting cocktails:

Friday, October 09
9:00 - 17:00
Bonus! Day of Networking