What You Can Expect At The AHC!

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As the UK’s leading hospitality conference we want to inspire, excite and motivate.  Feeling positive about the future? You will be after attending this year’s conference.

Our theme for our conference programme is ‘Change for Good’ and we will share our wide-ranging content across four stages – Vision, Collaboration, Innovation and Transformation.

Being in the room means you’ll hear first-hand from the leading minds of the UK hospitality industry. And with their fingers firmly on the pulse, you won’t want to miss what they have to say.

We're committed to equipping our audience of hoteliers, owners, operators, investors, developers – the entire hospitality ecosystem – with the insight, intelligence, strategies and tools to help them return to business and deliver an even stronger, more profitable, more popular and more successful hospitality experience than before.

Be In The Room With Industry-Leading Speakers at The AHC!

President, Europe, Middle East & Africa
Marriott International

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'The AHC started as a mild flirtation and has become a full-blown love affair. I confess I’m hooked and unable to get through any October without attending to get my annual fix. You should try it, it’s addictive'
Robin Sheppard, Chairman, Bespoke Hotels

‘Well, you all certainly embraced changed and seized opportunities to make this year’s AHC the biggest and best yet. It was just great to see the growth in attendance, both in delegates and exhibitors, and feel a very strong vibe emanating from the sessions and networking.’
Michael Hirst MBE, Consultant to CBRE Hotels

‘I thought the tone of the conference was absolutely spot on this year. It was forward thinking in terms of tone and content, and left participants with a positive view of the future’.
Alister McCutchion, JLL

'For me, the value of a conference often turns on whether I have made just one really useful contact, or learnt a single incisive piece of information or advice that could transform my business, and the AHC has never failed me.'
Robert Nadler, Entrepreneur

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‘The AHC is one of the best networking events for hospitality professionals in the UK. Dedicated time in the programme for networking really makes it stand out from so many of the other conferences out there. I made some great new connections as well as caught up with existing industry colleagues and friends. I will definitely be back!’
Ciara Crossan, Founder & CEO, WeddingDates

‘As a first time attendee I enjoyed the event. It was friendly and well run. It was a positive experience.’
Richard Fogarty, Bruce Shaw LLP

‘I just wanted to send a quick note to thank you and the team for arranging the wonderful dinner on Wednesday evening – great feedback from guests on both venue and food.’
Gordon McKean, Relationship Director, Barclays Corporate Banking 

‘Thank you another excellent conference which we all found useful and informative.’ 
Andrew Rouse, Commercial Development Director, Vine Hotels

Keeping our community safe is our top priority.

Health & Safety

Health & Safety
Increased sanitation, mandatory masks, hand sanitising stations, available disinfectant wipes, temperature checks

Social Distancing

Social Distancing
Physical distancing, hands-free registration, one-way entrance/exit, wide aisles, boxed meals, crowd monitoring systems


Emergency Protocols
Isolation room staffed by a nurse for someone believed to be ill, communication plan with local hospital, do not attend if you are sick

Response Team

Response Team
Event-specific health and safety initiatives, response team identified for every event, on-site health and safety guidelines


Daily health and safety plans, up to date information from local health officials, details of site-specific initiatives being implemented

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