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Change for Good

After over 600 members of the hospitality community came together virtually for two days last year with a willingness to learn, network, be inspired, we look to bring you The AHC that you know and love once again in Manchester for 2021.

Over the last 18 years, The AHC has proudly become the leading event for the UK hospitality industry and never has there been a more urgent need to come together as a sector and support each other. 

The immediate future is uncertain, but we do know that the uncertainty won’t last forever and when it disperses there will be a new normal where originality, passion and adaptability will be king. The importance of face-to-face meetings, handshakes, clinking glasses and embraces will resume, even within the context of a new normal.

Our commitment is to provide hoteliers, owners, operators and managers as well as investors, developers, designers, architects, consultants, tourism leaders and regional tourist boards unrivalled practical knowledge, insight, debate and content to equip them for the new normal and help them return to business and deliver an even stronger, more profitable, more popular and more successful hospitality experience than before.

Absorb an acclaimed programme of world-class keynote speakers, engaging presentations by industry leaders and interactive workshops, debates and panel discussions where senior figures in their field share valuable insight. Participate in the many and varied networking opportunities throughout the conference carefully created to ensure you benefit from reacquainting with existing contacts whilst forming new relationships for the development of your business.

Hoteliers, owners, operators and managers, as well as investors, developers, designers, architects, consultants, tourism leaders and regional tourist boards, will gather for two days of unrivalled practical knowledge designed to add real value to their business operations.

Why Attend?

Discover why The AHC has become the UK's leading hospitality event.
AHC Networking Tech


Access practical and educational expertise on a local-to-global basis, delivered by the industry's game changers and innovators.
AHC Networking Xpress


Whether you are a first-timer or an AHC lifer, our programme is designed for optimal networking for time well spent out of the office.
AHC Networking Exhibition

Be Inspired

Our programme will shake things up with engaging keynote presentations, topical huddles, lightning pitches and informative breakouts.

Keeping our community safe is our top priority.

Health & Safety

Health & Safety
Increased sanitation, mandatory masks, hand sanitising stations, available disinfectant wipes, temperature checks

Social Distancing

Social Distancing
Physical distancing, hands-free registration, one-way entrance/exit, wide aisles, boxed meals, crowd monitoring systems


Emergency Protocols
Isolation room staffed by a nurse for someone believed to be ill, communication plan with local hospital, do not attend if you are sick

Response Team

Response Team
Event-specific health and safety initiatives, response team identified for every event, on-site health and safety guidelines


Daily health and safety plans, up to date information from local health officials, details of site-specific initiatives being implemented

View All Details

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'The AHC started as a mild flirtation and has become a full-blown love affair. I confess I’m hooked and unable to get through any October without attending to get my annual fix. You should try it, it’s addictive'
Robin Sheppard, Chairman, Bespoke Hotels

‘Well, you all certainly embraced changed and seized opportunities to make this year’s AHC the biggest and best yet. It was just great to see the growth in attendance, both in delegates and exhibitors, and feel a very strong vibe emanating from the sessions and networking.’
Michael Hirst MBE, Consultant to CBRE Hotels

‘I thought the tone of the conference was absolutely spot on this year. It was forward thinking in terms of tone and content, and left participants with a positive view of the future’.
Alister McCutchion, JLL

'For me, the value of a conference often turns on whether I have made just one really useful contact, or learnt a single incisive piece of information or advice that could transform my business, and the AHC has never failed me.'
Robert Nadler, Entrepreneur

AHC speaker shot 2

‘The AHC is one of the best networking events for hospitality professionals in the UK. Dedicated time in the programme for networking really makes it stand out from so many of the other conferences out there. I made some great new connections as well as caught up with existing industry colleagues and friends. I will definitely be back!’
Ciara Crossan, Founder & CEO, WeddingDates

‘As a first time attendee I enjoyed the event. It was friendly and well run. It was a positive experience.’
Richard Fogarty, Bruce Shaw LLP

‘I just wanted to send a quick note to thank you and the team for arranging the wonderful dinner on Wednesday evening – great feedback from guests on both venue and food.’
Gordon McKean, Relationship Director, Barclays Corporate Banking 

‘Thank you another excellent conference which we all found useful and informative.’ 
Andrew Rouse, Commercial Development Director, Vine Hotels