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Programme
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Monday, November 22
9:00 - 10:00
Registration, Refreshments & Networking
10:00 - 10:10
Welcome from the AHC
10:10 - 10:30
V for Recovery? Macro View of the UK Economy
10:30 - 10:45
The Market Has Spoken - Decoding the Data
10:45 - 11:20
Accelerating Re-birth of UK Hospitality
11:20 - 11:30
Who is in the Green? Profitability Intel
11:30 - 12:00
Refreshments & Networking Break
12:00 - 13:00
Windfall or Shortfall? Investors View
13:00 - 14:30
Lunch & Networking
13:00 - 14:00
First-timers reception
13:30 - 14:15
Deep Dive Round Tables
14:30 - 15:15
Pivot! Rethinking Operating Models and Growth Strategies
15:15 - 16:00
Practice, Don't Preach. Rebalancing the 3 Ps: People, Planet, Profit
16:00 - 16:30
Refreshments & Networking Break
16:30 - 17:30
Inventing Opportunity in a Transforming Market
17:30 - 19:00
The AHC Drinks reception
17:30 - 18:30
Investors Council - by invitation only
19:30 - 21:30
Hotelier Dinner
Tuesday, November 23
8:00 - 9:00
Registration, Refreshments & Networking, Introduction to Day 2.
9:00 - 9:45
Adjacent Spaces​
Investors View on Adjacent Spaces

Re-assessing investment opportunities in alternative hospitality operating models (serviced apartments, senior living, co-living, student housing and more)

Collaboration
Is it Worth it? Re-assessing the value of brands

Hotel owners, operators and brands are making big changes as they look ahead to recovery and re-evaluate strategies.

Innovation
Reimagining Unforgettable Experiences for Generation iDemand

How have hotels innovated to meet new demand? What new products and services they launched?

Transformation
Convert, reuse, rebuild? De-stressing the distress

Conversion, adaptive reuse or new build? How to drive more revenue per square footage? How to decarbonise real estate in the process?

9:45 - 10:15
Networking Break
10:15 - 11:00
Adjacent Spaces​
Augmented Living - Shaping the New Lifestyle

Loneliness and isolation among both younger millennials/GenZ and seniors were already growing and now amplified by the pandemic.

Collaboration
How to Secure Financing?

What lenders are looking for now? What banks’ position is, what alternative financing companies’ position is?

Innovation
New Revenue Streams

Call it sweating the assets, call it space-as-a-service, the bottom line is that the rise of non-guest opportunities and non-room revenue streams is here to stay.

Transformation
Flex Appeal - Placemaking Strategies for Hybrid Hospitality and Mixed Use

How has remote working demand changed the development and design of hospitality spaces? How to create attractive spaces for local communities?

11:00 - 11:30
Networking Break
11:30 - 12:15
Adjacent Spaces​
Workspitality - Harnessing the Shift to Hybrid Working

What can hotels learn from co-working operators to capitalise on the biggest shift - work from anywhere movement?

Collaboration
Know Thy Tenant

Discussing an active approach to asset management and deep knowledge of tenant base, as well as the local community.

Innovation
Going Phygital: Digital Innovations in Hospitality Real Estate
Transformation
Going direct: Data-driven Pricing and Distribution Strategies

Recalibrate and optimise revenue management strategies.

12:15 - 12:45
Networking Break
12:45 - 13:15
The General Managers View
13:15 - 13:30
Interview with a Trailblazing CEO
13:30 - 14:10
Blurred Lines: What is even a hotel?
14:10 - 14:30
X - Factor: What's next?
14:30 - 15:30
Closing Lunch & Networking