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Monday, November 22
9:00 - 10:00
Registration, Refreshments & Networking
10:00 - 10:10
Welcome from the AHC
10:10 - 10:30
V for Recovery? Macro View of the UK Economy
10:30 - 10:45
The Market Has Spoken - Decoding the Data
10:45 - 11:05
Who is in the Green? Profitability Intel
11:05 - 11:35
Accelerating Re-birth of UK Hospitality
11:35 - 12:00
Refreshments & Networking Break
12:00 - 13:00
Windfall or Shortfall? Hotel Investment Outlook
13:00 - 14:30
Lunch & Networking
13:00 - 14:00
First-timers reception
13:30 - 14:15
Deep Dive Round Tables
14:30 - 15:15
Pivot! Rethinking Operating Models and Growth Strategies
15:15 - 15:55
Rebalancing the 3 Ps: People, Planet, Profit
15:55 - 16:25
Refreshments & Networking Break
16:25 - 16:45
Global CEO Interview
16:45 - 17:30
Inventing Opportunity in a Transforming Market
17:30 - 19:00
The AHC Drinks reception
17:30 - 18:30
Investors Council - by invitation only
19:30 - 21:30
Hotelier Dinner
Tuesday, November 23
8:00 - 9:00
Registration, Refreshments & Networking, Introduction to Day 2.
9:00 - 9:45
Adjacent Spaces​
Investment Strategies in Adjacent Markets

How are the investment portfolios changing? Which alternative sectors are whetting the appetite? Are there definitive sectors with everyone trying to be everything?

Relationship Status: It's Complicated. Realigning the owner, operator and brand

Hotel owners, operators and brands are making big changes as they look ahead to recovery and re-evaluate strategies.


CX Innovators: Creating Unforgettable Experiences for Generation iDemand

How have hotels innovated to meet new demand? What new products and services they launched?

Inside Out - Insights from The General Managers

What does running a hotel looks like now?


9:45 - 10:15
Networking Break
10:15 - 11:00
Adjacent Spaces​
Augmented Living - Shaping the New Lifestyle

Loneliness and isolation were amplified by the pandemic and now, more than ever, people crave meaningful connections.

Reshaping Hotel Lending: New Financing Models

What lenders are looking for now? Where do they see long-term value? What banks’ position is, what alternative financing companies’ position is?


Beyond the Hotel Room - New Revenue Streams

Call it sweating the assets, call it space-as-a-service, the bottom line is that the rise of non-guest opportunities and non-room revenue streams is here to stay.

Convert, Reposition, Rebuild? Dissecting Development Decisions

Conversion, adaptive reuse or new build? How to drive more revenue per square footage? How to decarbonise real estate in the process?

11:00 - 11:30
Networking Break
11:30 - 12:15
Adjacent Spaces​
Workspitality - Harnessing the Shift to Hybrid Working

What can hotels learn from co-working operators to capitalise on the biggest shift - work from anywhere movement?

Tourism Accommodation Register – Benefit or Burden?

The Government announced that it intends to launch a consultation on the introduction of an Accommodation Registration Scheme in England.


Design Trends & New Placemaking Strategies

How is new customer demand changing the development and design of hospitality spaces? How to create attractive spaces for local communities? How to succeed in a race to carbon zero real estate?

Going direct: Data-driven Pricing and Distribution Strategies

How are companies adapting to emerging trends? How to increase customer engagement and loyalty through data and technology? How to optimise revenue management strategy?


12:15 - 12:45
Networking Break
12:45 - 13:15
Power to the People: Solving Hospitality Workforce Challenge
13:15 - 13:30
Ask Me Anything: A Candid Interview with a Visionary CEO
13:30 - 14:00
Blurred Lines: Reimagining The Future of Hybrid Hospitality and Guest Experience
14:00 - 14:30
Who said the sky is the limit? The Dawn of Space Tourism Era
14:30 - 15:30
Closing Lunch & Networking