Accor has joined the Sustainable Hospitality Alliance, a global organisation that brings together hospitality companies to try and tackle challenges affecting the planet and its people.
The Sustainable Hospitality Alliance develops free practical resources and programmes to enable the wider industry to operate responsibly and grow sustainably.
The Alliances’s members make up 25% of the global hotel industry by rooms and include 14 hotel companies including Hilton, Hyatt, IHG Hotels & Resorts, Marriott International and Radisson Hotel Group.
“Sustainability and social responsibility are essential to our business. As a global hospitality group, we have a responsibility that goes far beyond our own impacts and it’s our role to shape the future of travel and take care of our planet and the communities in which we operate,” Sébastien Bazin, chairman and CEO Accor, said.
“We believe working together as an industry on sustainability makes us stronger and is the most effective way in finding new ways to contributing positively to the environment and the local communities globally. We are joining Sustainable Hospitality Alliance with an open and collaborative mindset and look forward to working with the other leaders in the industry to drive the pace of change.”
Madhu Rajesh, CEO of Sustainable Hospitality Alliance, said: “We are delighted to welcome Accor to our membership. The Group’s expertise and commitment towards sustainability will make a valuable addition to the best practices of our existing members. We look forward to collaborating with them on the leading global issues to ensure that the hospitality industry is striving for a lasting positive impact on our planet and its people.”