Accor makes new luxury hire

Maria Ashton, Accor
Maria Ashton, vice president development luxury brands Northern Europe at Accor. (Accor)

Accor has appointed Maria Ashton as vice president development luxury brands Northern Europe.

Ashton joins from extended stay specialist Oakwood Hospitality where she was vice president of business development. Prior to this, Ashton spent 13 years with Hyatt Hotels throughout the United Kingdom, Switzerland and the United States.
“This is a critical time for our industry and Accor is a strong partner with an unrivalled brand portfolio. Accor continues to be the European market leader with an enviable pipeline and fantastic momentum. Throughout the pandemic the business has never once taken its eye off the future, building the brand portfolio and opportunities for our partners across the region,” Ashton said.

“As we look to 2022 and beyond Accor is well placed to strengthen its portfolio with some spectacular projects planned.”
Camil Yazbeck, senior vice president, head of development, Accor Northern Europe, said: “Accor Northern Europe has signed more hotels and rooms than any other hotel group during 2020 & Q1 2021, ranking #1 against all competitors in signings with 40% market share. We achieve this success with great brands and great people and so I am thrilled to welcome Maria to further strengthen our development team in the region. 

“Luxury remains a key priority for the group globally and in Europe as we look to enhance our already strong portfolio.”

Accor has a worldwide portfolio of over 270 hotels in the luxury space with another 130 hotels in the development pipeline.