Accor partners with Faena Group for luxury lifestyle

Faena Hotel Miami Beach

Accor and Faena Group have announced the launch of a global strategic partnership focused on expanding the Faena brand around the globe.

Faena Group is a is global leader in the luxury lifestyle industry whose large-scale ‘districts’ developments blend a hotel and resort experience with local history and culture, including hospitality, experiential retail, wellness, interdisciplinary art and culture, and entertainment.

Founder Alan Faena, an Argentine hotelier, real estate developer and former fashion designer will work in partnership with Accor to develop Faena Districts in select global destinations. He says "We have found in Accor a perfect partner; we have a shared vision and passion. As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicenters. It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality”.

For Accor, the partnership fits its focus on luxury and lifestyle: “Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring” said Sébastien Bazin. “Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions”.

The new venture will manage Faena Buenos Aires and Faena District Miami Beach, and Dubai is slated to be the first destination to be developed as part of the partnership.