Apple Leisure Group triples European footprint to 52 resorts


Travel, hospitality and leisure management company Apple Leisure Group triples it European footprint to 52 resorts, with a growing presence in Spain and entry into Greece.

The North American group had 69 hotels in its AMResorts branded portfolio at the end of 2020, an 85% increase in its room inventory, and a development pipeline of 59 properties. It credited this growth to its strategy of targeting European destinations in addition to its core markets in Mexico and the Caribbean.

AMResorts added 36 properties to its European footprint – a threefold growth – mostly in Spain by entering the peninsula (Andalucía and Murcia) in addition to its presence in the Canary and Balearic Islands, and in Greece with three new properties announced in the islands of Crete, Corfú and Zante.

“Our business model has proven to resonate with owners and investors in Europe, leading to our rapid yet steady growth in that region,” said Javier Coll, the Group’s President for Global Business Development. The growth in Europe represents a combined investment of more than 100 million euros from owners Hotel Investment Partners (HIP), Blantyre and Stoneweg to bring the properties to brand standards.

The company plans to further increase its European expansion. Javier Águila, President of AMResorts Europe and Global Strategy, said “In 2021, we will continue to rely on the same successful formula as we seek new opportunities to continue to grow in existing and new resort and urban destinations in Spain, Greece, Portugal, Italy, Croatia and Turkey.”