Bespoke names new CEO


Bespoke Hotels has named Thomas Greenall as CEO, taking over from co-founder Haydn Fentum, who replaces co-founder Robin Sheppard as chairman.

Greenall said that the group was in “a good position to adapt to the rapidly-changing hospitality landscape”.

Sheppard will take on the role of president, which Fentum said would allow him “to focus on expanding our design-led hotel brands, Gotham and Brooklyn”. 

Fentum said: “Thomas has been with us for almost nine years, the last four as commercial director. He has been a key member of the executive team driving the business forward, during a period in which the business has expanded by every metric.
“It’s a pleasure to witness the blossoming of fine young talent. Thomas represents the future of our business and after 20 years at the helm Robin and I are delighted to pass on the baton. It’s absolutely the right time for someone with the vision and energy that Thomas has demonstrated, to ensure the group continues to live up to the name – Bespoke solutions will be more important than ever as we emerge from the Covid-19 crisis into a much-changed world.”
Greenall commented: “Although my appointment could not have come at a more turbulent time, we see significant opportunities for Bespoke Hotels. We have a longstanding management team with a vast range of experience, flexible commercial structures and an eclectic portfolio.”
“All of this puts us in a good position to adapt to the rapidly-changing hospitality landscape. Against this backdrop, I’m delighted to be given the chance to develop the business. I can assure all of our stakeholders that I’m fully focused on building on our success to date and using these foundations to build an even stronger business moving forward.”
Thomas Greenall comes from a family steeped in hospitality. Greenall Whitley & Co was founded in 1762. This later became The Greenall’s Group and included both De Vere and Village Hotels.