Brands must work ‘harder & smarter’

Hilton

The global hotel brands will need to be flexible in their relationships past the pandemic, according to a study released by Knight Frank.

The report looked to relief on fees which has supported owners, but also at the ongoing relationships within the hotel stack.

Philippa Goldstein, senior analyst – head of hotel research, Knight Frank, told us: “Whilst there is no compromise on health, hygiene and safety in terms of brand standards, the brands will need to continue to be flexible, unfixin

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