Deutsche Hospitality creates new upscale segment

Jaz

Deutsche Hospitality is pooling its Steigenberger Hotels & Resorts and Jaz in the City brands into a new upscale segment within the group.

Denis Hüttig will assume responsibility for the Upscale Segment in his capacity as Vice President Steigenberger Business & Resorts and Jaz in the City and will report directly to CEO Marcus Bernhardt.

"The background behind this joint management of the Steigenberger Hotels & Resorts and Jaz in the City brands is the restructuring of our brand portfolio in line with customer and price segments," Bernhardt said. "This will enable us to align Deutsche Hospitality towards further growth as we embark upon the route to becoming one of Europe's top three hotel companies.”

The company’s brand portfolio includes:  Steigenberger Icons, Steigenberger Hotels & Resorts, Jaz in the City, IntercityHotel, MAXX by Steigenberger and Zleep Hotels.