People

EasyHotel raids European rival for new CEO

EasyHotel has appointed Karim Malak as its new CEO. 

Malak joins from Aparthotels Adagio and is expected to start his role in December 2021.

In addition to tenures at both Accenture and The Boston Consulting Group in his earlier career, Malak also founded revenue management and pricing consultancy Mereo.

“Karim brings with him a breadth of industry expertise, combining a strong background in data analytics and nimble hotel operations with a proven track-record in strategic growth delivery, having overseen an impressive transformation of the Adagio business in recent years,” Harm Meijer, chairman of EasyHotel, said.

“I would also like to thank Nicolas Castanet who, following the tragic death of our former chief executive François Bacchetta, has excellently taken on the additional responsibilities of interim Chief Executive as well as his current and ongoing duties as chief financial officer.”

Commenting on the appointment, Karim Malak said: “I’m delighted to be joining the group at this exciting time and look forward to working with this ambitious team to continue to develop the brand and deliver further growth.”