Expedia Group is to work with the UNWTO to promote tourism recovery and share insights from travel data and consumer trends.
The pair said that they would work on rural tourism, developing lesser-known destinations, and fostering education, and skills development.
The agreement will also support training opportunities for tourism professionals in the public and private sector.
Ariane Gorin, president, Expedia Business Services at Expedia Group, said “We are pleased to work together with the UNWTO, confirming Expedia Group’s commitment to helping the industry recover. Restoring travel will take an unprecedented level of partnership across the public and private sectors and working together with the UNWTO will allow us to join forces for the recovery of the travel industry. We’re excited to build on the progress already achieved from the 2019 UNWTO Lisbon Declaration by promoting sustainable tourism recovery together.”