Expedia Group has announced a $275m fund, including $250m in marketing credits and financial relief.
The OTA has also created a new feature for lodging partners to highlight the health and hygiene measures at their properties.
Cyril Ranque, president, Travel Partners Group at Expedia Group, said: “There is no ‘one-size-fits-all’ plan for recovery. Restoring travel will take an unprecedented level of partnership across public and private sectors, and a deep understanding of what our partners need. This recovery programme is the first step in our long journey to rebuild a more resilient, inclusive, and sustainable global travel ecosystem.”
For each property that participated in the programme, the company will reinvest 25% of the compensation earned in 2019 from the property into marketing credits for use with Expedia Group. The company was also reducing its compensation on all new bookings made within the three-month program period, regardless of the actual stay dates.
In addition, Expedia Group Media Solutions, the global advertising organisation of Expedia Group, was opening a $25m fund for destinations.
The OTA commented that nearly 70% of lodging rate plans on Expedia Group sites were now refundable. Additionally, Expedia Group was introducing a new filter to search flights by flexible fares on Expedia Group sites globally.