In Focus: How Accor is staying ahead of the curve

Brightcove Video

On this week's In Focus we caught up with Accor's CEO Northern Europe, Duncan O'Rourke to discuss how the hotel company has seen strong growth in the luxury market, particularly the lifestyle segment, which has energised the Accor brand. A strategy which has paid off throughout the pandemic as brands such as Wojo offered smart flexible working spaces as well as a diverse portfolio of extended stay and branded residential offerings. 

O'Rourke discusses how the Accor brand continues to drive innovation and growth and to rebuild and reshape the industry.