As the situation in the Ukraine and Russia evolves daily, we discuss how the conflict is affecting brands in those regions and the industry overall.
While many brands have condemned the actions of Russia, hotels are still operating in many regions. We have seen how hospitality supports the community during conflicts and pandemics, the familiarity of the brand is something people can trust and cling to in times of troubles, as we have seen during the pandemic also.
Marriott, Expedia and Airbnb are just some of the brands who have commented on the conflict. What is the role and responsibility of brands in this situation, should they make more of a statement?
How will brands' reactions to the conflict affect their brand reputation and what will it mean for external investors in these regions?
There are intiatives providing support for refugees and people in need - here are some ways we can help:
https://hospitality-helps.org/
https://you-help-ukraine.com/
https://www.ukrainenow.org/
https://hospitalityforukraine.com/
https://www.airbnb.org/get-involved
https://www.gofundme.com/f/ukraine-humanitarian-fund