The results of the latest survey from the Hospitality Asset Managers Association shows that members are optimistic about the direction the hotel industry is taking—but it is by no means out of the woods yet.
“As vaccinations in the U.S. continue, it would appear the light at the end of the tunnel for the hospitality industry is coming into clear focus, and we are delighted to find it is not an oncoming train,” said Larry Trabulsi, EVP at CHMWarnick and current HAMA president.
“Based on our findings, while there is obvious optimism about a much quicker-than-expected recovery, a meaningful percentage of hoteliers still are working towards solutions. We are confident that better times are not too far ahead. Whether or not individual owners and properties will continue to survive and hopefully thrive remains to be seen."