Hilton has signed 11 new deals for its Tempo by Hilton and Motto by Hilton brands, representing nearly 20 percent of the company’s lifestyle segment pipeline.
The new properties will be located in the United States, Latin America and Europe, with key signings in New York City; Rotterdam, Netherlands; Tulum, Mexico; Boston; Mexico City; and Seattle.
With these newly signed properties, Hilton’s lifestyle category supply is expected to double within the next five years as well as expand to an additional 17 countries and territories over the next 10 years, including the first lifestyle property in Africa.
The company’s lifestyle pipeline now has more than 55 properties already scheduled to open within the next 10 years. Each of the brands, said Phil Cordell, Hilton's global category head for the lifestyle segment, are approachable for guests because they’re approachable for owners as well.
“The investment equation allows an owner to get into this space in a more cost-effective way,” he said. “The pipeline that we have in place, although it paused for just a little bit [over the past] year, has really started to pick back up as owners say, ‘OK, I'm ready to take that next step of investment.’”