Hilton targets 30% growth in European footprint by 2023

The Waldorf Hilton London
The Waldorf Hilton London. (Hilton)

Insight Comment
Europe is a diverse continent and Hilton will need all the brand options in its portfolio to hit its target.

Hilton is expected to increase its European footprint by nearly 30 percent by the end of 2023.

The company currently has 217 properties and more than 35,000 rooms in development.

Hilton’s full service and lifestyle brands have played a prominent role in its growth throughout the region, particularly across Curio Collection by Hilton, Tapestry Collection by Hilton and Canopy by Hilton. 

Over the last three years, Hilton has nearly doubled its footprint in these brand categories. With Tapestry Collection having made its European debut earlier this year, Hilton’s Collection and Lifestyle brands remain on track to open 15 new hotels across seven different European countries in 2021.

What They Said

Kevin Jacobs, chief financial officer and president, global development: “Europe is instrumental to Hilton’s global growth because of the high volume of leisure and business travel in the region. As the industry continues through recovery, it has been an excellent time for owners and developers to invest in the future of hospitality, especially as we see travel pick up in markets across Europe.”