Hotelbeds has signed an agreement with Magnuson Hotels to give the group access to its distribution.
As part of the agreement, Magnuson Hotels will distribute its hotel rooms through Hotelbeds’ two main channels: its wholesale distribution channel that operates under the 'Hotelbeds' brand and its retail channel, Bedsonline, that exclusively caters to retail travel agents.
Thomas Magnuson, CEO, Magnuson Hotels, said: “Through the alliance with Hotelbeds we have access to a leading and strategically important B2B distribution network, including both wholesale and the equally important retail distribution worldwide through Bedsonline. While Magnuson has become a dominant force in serving non-leisure business segments, we look forward to working with Hotelbeds to grow our overall bookings even further via high-value reservations from non-domestic guests once international travel demand picks back up again.”
Mark Redmond, head of global chains at Hotelbeds, commented: "We are delighted to partner with one of the biggest independent global chains in the world. With the travel focus now shifting to 2021 bookings, our portfolio of 60,000 travel trade buying partners will allow Magnuson to access more non-domestic, high-value guests from across the world at profitable margins and focus on doing what they do best: providing guests with great value.”