Revenue has been in short supply the past year, which makes every dollar that much more important. That means a hotel’s revenue-management strategy has the power, more than ever, to make a break a property’s success.
“Over the years, more companies placed higher value on revenue management and within the past year, throughout the pandemic, this became even more paramount,” said Cassie Bond, VP of revenue strategy for Chesapeake Hospitality.
“Hotels literally didn’t survive or have been left behind in the climb back up to recovery.”
Read more on our our sister publication Hotel Management