Hyatt Hotels Corporation has entered into a franchise agreement with First Hotel Reisen to open the first Hyatt property in Sweden.
Hotell Reisen is currently undergoing extensive refurbishment and will be available on Hyatt's booking system on an unbranded basis as of 1 December with plans to join The Unbound Collection by Hyatt brand in early 2021.
"At Hyatt, we are focused on thoughtful growth based on locations that matter most to our guests, World of Hyatt members and customers, and Stockholm has been a priority market for some time," said Peter Norman, SVP, development Europe, Hyatt. "While Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt brand. This brand has seen great momentum across the region, as each property celebrates their destination's distinct culture and atmosphere, and we look forward to expanding the brand's footprint in the Nordics.”
"We are delighted to work alongside Hyatt for the first Hyatt hotel in Sweden," said Anders Moe, CEO of Host which owns First Hotel Reisen. "In creating a destination that locals and guests from afar will treasure, Hotell Reisen will honour the history of the building and the city. The combination of our expertise in Sweden's hospitality market and Hyatt's international reputation will allow for our vision to come to life."