IHG has signed its 50th hotel for its Voco hotel conversion brand.
The brand debuted in 2018 and opened new properties in New York and Hangzhou late last year with the milestone property in Brisbane set to open later this year.
“With the ability to hold onto the informality and charm of an independent hotel, paired with the quality and reassurance of a respected global brand, our Voco hotels brand has seen extraordinary growth since launching in Australia only two and a half years ago,” Jane Mackie, Senior Vice President, Global Marketing, Luxury & Upscale Brands, IHG, said.
During the pandemic-hit 2020, IHG reported that 25% of its signings were conversion brands, with 13% of those for Voco. The hotel giant is still targeting 200 Voco hotels in attractive urban and leisure locations around the globe within 10 years.