Locke targets Europe

Locke

Locke has announced that its first international sites will open over the next two years, in Germany, Ireland and Portugal.

The brand will also open three further properties in London and one in Cambridge.

The boutique aparthotel flag has opened four UK properties in the past four years, in London, Manchester and Edinburgh. It will see further openings in Dublin, Berlin, Lisbon, Munich, London, Cambridge and Copenhagen.

“I am excited and humbled to see that Locke is expanding throughout Europe over the coming months. It feels like our alternative to the traditional hotel has never been more relevant. Each Locke has carefully designed to reflect the city’s unique neighbourhood, providing our travellers with an opportunity of experiencing local living – whether they are travelling for business or leisure, for one night or one month,” said Eric Jafari, CDO & creative director, Edyn.

The announcement of Locke’s international expansion comes as its existing portfolio prepares to re-open to the general public on 4 July, following the lifting of UK lockdown restrictions. The group said: “Locke’s ability to offer guests the choice to live autonomously in each apartment with kitchens and washing facilities has proven to be a strong starting point to lead the travel industry’s recovery. With guests expected to travel less frequently but for longer durations, Locke’s genesis in the long stay format has already put the brand in a strong position to lead both leisure and business travel’s transition into the ‘new normal’. In addition, each Locke property has put in place additional measures to protect guests’ safety including contactless check-in and check-out; no contact cleans; independently-accredited hygiene standards; and a grocery delivery service for guests and locals.”