Mitsis Hotels increases business value through cutting edge technological innovations

Mitsis Hotels increases business value through cutting edge technological innovations

As Greece’s largest privately-owned hotel chain, Mitsis Hotels enters the new era with vision and determination, aspiring to represent an innovative, social and committed hospitality brand and always looking out for new growth prospects, new brands and digital products and services.

As part of its long-term strategy for digital transformation, Mitsis Hotels Group has developed a variety of digital marketing applications to meet the needs of modern travelers, who are constantly looking for new and personalized experiences.

Mitsis Hotels is proud to be the first hotel company in Europe with Intelligent Digital Management. The group leading digital transformation, revolutionizing all our operation processes, maximizing productivity and employee capabilities, reducing operating costs, making more efficient use of Information for strategic business decision-making and minimizing our environmental impact. We continuously customize our services to fully meet guests’ needs, bringing the voice of the customer into every aspect of the business and day by day pave our way towards Artificial Intelligence (AI).

 

For its outstanding performance, in 2019 the group has been named “National Winner” in The Award for Innovation with Turnover of €26-150M category of European Business Awards, one of the largest business competitions in the world!

 

We are passionate about offering you the finest of Greek hospitality and a premium-quality holiday experience. All with a warm and welcoming spirit, genuine caring and attention to detail. Bringing close to you what you treasure most to craft the memories of a lifetime.

 

360° Digital Experience

Mitsis Hotels solid 360o Digital Marketing Strategy includes a plethora of new applications to engage with all special guests during and after their stay, communicate with in a personal way and offer personalized services and experiences. Mitsis new and fully responsive website with a fresh look and feel aims to deliver a more engaging user experience, featuring easy login access for its loyalty members, clean design, simple navigation, targeted information, rich imagery and fast bookings, so that everyone can explore our hotels and resorts and live digitally the Mitsis experience. The new website is available in 5 languages boasts a state-of-the-art booking engine and has direct connectivity with Concierge & Loyalty platforms, LOVE Exclusive Items & Caviros Winery e-shops, Online Check-In, Unique Destination Blog, our online chat tool and more.

 

Mitsis Concierge Platform: A collection of seamless services

Mitsis Hotels introduces one-of-a-kind tailor-made experiences with its collection of seamless services through Mitsis Concierge online platform. Authentic destination explorations and exciting local adventures, fascinating cultural attractions, island excursions and daytrips, relaxed and secure transfers from/to the airport and wherever a guest may wish, exclusive hotel packages and much more are at each guest’s service just with a single click! The group allows its visitors to book what suit them best so they can create their own story in Greece.

Among the offered services, guests can enjoy:

  • Anniversary, birthday & honeymoon packages
  • Babysitting
  • Doctor on call
  • Excursions
  • Sightseeing
  • Island Tours
  • Trekking & Hiking
  • Late check-out
  • Laundry Service
  • Snack Box
  • Spa appointments
  • Table reservation
  • Transfers
  • Wakeup call

 

On top of that, guests staying on the island of Rhodes have the exclusive opportunity to book online and offer their kids, between the ages of 6 to 17, the ultimate holiday experience in the great outdoors with Mitsis Hotels premier kids-only REAL MADRID football camp.

 

Mitsis Hotels invites its guests to elevate their holiday experience with its collection of seamless services at the palm of the hand at www.mitsishotels.com/en/concierge!

 

What is next for Mitsis Hotels

  • Mitsis Hotels Digital App

The Group is currently working on the creation of its own Mobile App which is expected to be launched by the end of 2021. Through the innovative branded app, guests will have the opportunity to navigate easily through the world of Mitsis Hotels, enjoy personalized features and offers, book their stay and the concierge services according to their needs and preferences while communicating directly with the group’s hotels & resorts all over Greece.

  • Artificial Intelligence (Al)

Mitsis Hotels believe that AI can be successfully used in Hospitality in areas such as the following:

    1. Intelligent recommendation search engines: We aspire to offer personalized recommendations for each guest’s trip and can even suggest alternative choices
    2. Chatbots aka intelligent travel assistants: Create our chat bot mechanism working 24 hours a day, 7 days a week providing customer support round the clock.
    3. Fare forecasting: AI-based fare forecasting software can help our guests start planning their trip well in advance, making travelling efficient, which has a direct impact on sales
    4. Predict consumer trends and pricing: The hotel group aims to develop an AI-based predictive system that can collect historical data and let it know the trends that will develop in the hospitality industry