Mondrian raises Curtain


The Curtain in Shoreditch is set to rebrand as a Mondrian hotel, in collaboration with current owner Reuben Brothers.

The property will be converted to the Mondrian Shoreditch London after an update and restyling of the hotel, planned for completion next year.

Gaurav Bhushan, CEO, Accor’s Lifestyle division, said: “The return of Mondrian to London marks a key moment in the brand’s development and reinforces our commitment to establishing the leading lifestyle brand in the heart of the most exciting cultural cities in the world.”

The Curtain Members’ Club will continue to operate alongside the re-branded hotel.

Reuben Brothers said: “We are delighted to be partnering with Accor and sbe to open a flagship Mondrian hotel in London. It demonstrates a firm belief in London continuing to be one of the most vibrant capitals in the world highlighting Shoreditch in particular, and shows a commitment to the dynamic lifestyle hospitality sector in which the Mondrian brand is so prominent”.

The opening advances sbe and Accor’s previously announced plan to open 10 new Mondrian properties by 2022 and follows the company’s recent launch of Mondrian Seoul Itaewon, and announcement to open Mondrian Bordeaux and Mondrian Cannes in 2021.