Pandemic ‘catalyst to start thinking’ on repositioning

Hilton

Investors should use the pandemic to consider repositioning hotels to be more profitable, according to a study produced by Christie & Co. 

The company said that, with market KPIs remaining relatively low, the pandemic represented a good time to be reposition hotels. 

The study noted that previously there had not been compelling pressure from the competition to refurbish hotels, and the operation has been producing sufficient profit to keep the owners at least smiling. Now suddenl

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