If you’re a brand company which has management or franchise agreements with a Reit - and that’s a fair few, given that Reits aren’t allowed to get into putting the mint on the pillow game themselves - you will have been watching SVC’s antics with a quickly-beating heart.
The hands-off relationship between Reits and brands has been, in the main, very benign. Reits have been happy to play the brand game, sometimes deliriously so. Host was quick to