QHotels Group has changed its name to The QHotels Collection and unveiled a new brand identity.
The new name for the collection of 21 hotels and resorts across the UK has been influenced by the decision to clarify the collective brand identity under one umbrella.
The company has been working over the past 18 months to redefine its positioning in the hospitality industry moving forward.
“Alongside the new look and feel, The QHotels Collection is committed to investing in the current hotel portfolio and growing its presence in the UK through selective opportunities,” Richard Moore, Group CEO said.
“This announcement represents an ambitious and exciting change in direction for the group. We are retaining the solid foundations of QHotels but modernising the look and feel of the collective brand identity.
Properties in the The QHotels Collection include: Slaley Hall in Northumberland, Chesford Grange in Warwick, and Norton Park in Winchester.