Indian travel tech company RateGain is set to buy Germany’s myhotelshop as it looks to expand its guest acquisition offering for hotels.
The thinking behind the deal is that RateGain wants to become a one-stop-shop for hotel distribution technology.
“The merger will help in addressing a key challenge that the industry is facing in the post-Covid world that is witnessing increased digitization. The need to become digital first is increasingly becoming chaotic and we aim to make it simpler for hotels to manage their acquisition strategy and enable them to unlock new revenue,” said Bhanu Chopra, founder of RateGain.
Myhotelshop offers reporting, bid management and campaign intelligence platform for metasearch publishers and other travel products.
Ullrich Kastner, CEO & Founder, Myhotelshop added, "With RateGain we found a partner that helps us scale our technology and business model globally and at the same time keep our company brand and culture as it is. Our people, customers and partners rely on the fact that we stay who we are. Just as much it is important for them that we keep our growth path, to stay ahead in the meta and online marketing space for hotels.
“We aspire to be the leading marketing software for individual hotels and medium sized chains and the merger with RateGain will help us further enhance this vision within a strong technology framework."
RateGain, which is backed by private equity firm TA Associates, announced plans to go public last month.
No price was given for the deal.