Ready when you are


Peter Hancock, CEO, Pride of Britain Hotels, told the virtually assembled at The AHC Reimagined that the company’s catchphrase, tagline, words of inspiration were ‘ready when you are’. This was seen as a bit less threatening than trying to force people out of their comfort home offices with insistent messages about cleanliness and getting back out there. They speak instead of a hopeful future when people will be ready and hotels will be ready for them when they are.

And while hotels wait

Nothing like a good cliffhanger… care to see how the story ends?

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