Revenue for the future - Importance of Segmentation


The “new normal” obliges the hospitality sector to take decisions based on data as rapidly and efficiently as possible. Historical data, basing prices on previous year demand has become obsolete requiring revenue managers to gain a deeper understanding of market performance to attribute relevant pricing to secure the right occupancy.

Travel demand forecasts provide insight of the different market segments, and by understanding segment demand you can respond with the most relevant products a

Nothing like a good cliffhanger… care to see how the story ends?

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