September fall for Europe


Hotels in Europe saw “a post-summer lag in demand” in September, according to STR.

Occupancy was at 38.9%, down 51.7%, with ADR down 27.2% at €90.78 and revpar falling 64.8% to €35.31.

Each of the three key performance metrics were down from August, and the occupancy level was the lowest for any September on record in Europe. When looking at the most recent weekly data through 17 October, occupancy had retreated further to 32.7% amid new COVID-19 lockdowns around the continent.