ANT Development and Accor are to launch the SO brand in Moscow in 2023.
SO/ Moscow will feature a variety of offerings including a restaurant, bars, lounge areas, and co-working spaces.
Aside from hotel guests, hotel services will also be available for residents of the "Poklonnaya 9" apartments, creating, the pair said, “a leading lifestyle hub in Moscow”.
Güven Dündar, managing partner, ANT Development, said: "ANT Development and SO/ Hotels & Resorts have a very similar vision of how modern luxury living should look, whether it's an apartment complex or a hotel. From the very beginning, we set out to create a place that would not only serve and attract residents, but in fact become the leading lifestyle, dining, entertainment and recreation destination for the Moscow social scene. SO/ locations are not just hotels, they are truly unique spaces, that you want to come back to time and again.”
Alexis Delaroff, COO, Accor Russia, Georgia, Ukraine and CIS, said: ”I am very pleased that our luxurious and fashionable SO/ brand is coming to Moscow and especially in such an iconic place as Kutuzovsky Prospect and Poklonnaya Gora. This luxury brand, which is known for its avant-garde design, high fashion influences and trend-setting events, will add a French-infused charm and high-class ambience to the Moscow location. It will undoubtedly become a place of attraction for guests and locals alike.”