Standard Hotels appoints new CEO

Amber Asher, Standard Hotels
Amber Asher, new CEO of Standard Hotels. (Standard International)

Insight Comment
Like many lawyers Amber Asher has played a pivotal role behind the scenes, helping to grow The Standard to the company that it is today. She now joins the likes of Alison Brittain and Sonia Cheng as one of the few female hospitality CEOs.

Standard International, the parent company of boutique brands Standard Hotels, Bunkhouse and Peri Hotels, has restructured its leadership team and appointed Amber Asher as CEO. 

Asher succeeds Amar Lalvani, who moves up to the role of executive chairman. The pair have worked side by side for more than a decade as Standard Hotels has grown and expanded.

As Executive Chairman, Lalvani will remain in key strategic projects around the world, brand innovation initiatives and global capital and developer relationships. Srettha Thavisin, CEO and President of Sansiri — the Thai real estate developer, which has a majority stake in Standard Hotels — will remain as chairman of Standard International’s board of Directors. 

“I could not be more excited to transition the CEO role to Amber. We have worked closely together for over a decade and she has been highly instrumental and effective at growing the company and overseeing our expanding global footprint and talented teams. I have the utmost confidence in her ability to lead the organization into this exciting phase of global growth,” Lalvani said.

Asher started her work with Standard Hotels approximately ten years ago as executive vice president and general counsel. Prior to that she was the associate general counsel and senior vice president of Morgans Hotel Group.

Standrad Hotels has seven properties in New York, Los Angeles, Miami, London and the Maldives with The Standard, Hua Hin and The Standard, Bangkok Mahanakhon slated to open in early 2022. The Bunkhouse and Peri Hotels brands are also part of Standard International