In Sync: Redefining Owner-Operator-Brand Alignment

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Brands, operators and owners have been facing unprecedented challenges that can be mastered only in a coordinated way. The outcome of this discussion will identify the most crucial touch points, stress the importance of communication during crises and present viable economic approaches. Which of these lessons and solutions will live on after the current crisis and whether there will be structural changes in collaborations, will be discussed from each stakeholder's perspective.

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