Accor has announced a franchise agreement with WIN Hotels for the first Tribe hotel in the Netherlands.
The 192-room four-star hotel is set to open its doors in summer 2021.
The first Tribe hotel opened in Perth, Australia and the brand planned to open 150 properties worldwide within the next five years. In addition to Amsterdam, further Tribe openings are planned in: Glasgow, Manchester, Budapest, New York, Warsaw, Tallinn, Phnom Penh, Hong Kong and Bali.
Thomas Dubaere, COO Accor Northern Europe, said: “We have been committed to bringing Tribe to Amsterdam since Accor launched the brand last year. Tribe is a new kind of hotel, a lifestyle hotel brand that promises to engage modern travellers and disrupt the market. Amsterdam is a perfect fit for the brand and we are delighted to be working with WIN Hotels to bring this design-led hotel experience to the Netherlands. The signings of the Tribe and Mercure hotels strengthen our partnership and extends our joint portfolio to six hotels in Amsterdam. These signings represent a continued confidence in the market and we look forward to opening the hotels in what we expect to be a buoyant 2021.”
Patrick Kerkhoven, COO WIN Hotels, on the partnership with Accor said: “We are pleased to be working with Accor once again and look forward to welcoming guests to both hotels. We can't wait to launch the new Tribe brand in the Netherlands. This concept brings design and affordable luxury together and has a unique creative aesthetic. As a result, we hope to attract both business and leisure guests, as well as people from the surrounding neighbourhood. The location of both hotels is excellent and the area is rapidly developing. The project developers want to give the area a quality boost with the 'Gare du Nord' and we hope that the arrival of our two hotels will contribute to this.”
Development