The short-term picture for hotels is looking worse than it ever has, with modelling for 0% occupancy a task most revenue managers have never undertaken. But the sector is looking to keep a hold on its sunny disposition - this is hospitality after all. People will travel again. How they travel may look very different, as will how they stay, but the urge to meet, to do business, remains strong.
In this whitepaper we look at the outlook for the hotel sector. How it is performing now and forecasts for the future. We talk to sector leaders for thoughts on how it will change - possibly for good - and where the opportunities will lie. This crisis has seen the sector unite like never before and when it emerges on the other side it will cement its position as one of the key drivers of the global economy.