Development

Wyndham to expand China presence with Microtel openings

Wyndham Hotels and Resorts is to add20 new Microtel by Wyndham hotels throughout China by the end of 2022.

The brand made its debut in China in late 2019 as a midscale offering, with the launch of Microtel by Wyndham Guiyang Nanming in the Guizhou province. It has since grown to a collection of six hotels, including locations in Hangzhou, Hefei, Kunming, Lijiang and Tianjin.

“The accelerated expansion of our Microtel by Wyndham portfolio in Greater China is a strong demonstration of the power and recognition of our brands in the market,” Joon Aun Ooi, president, Asia Pacific, Wyndham Hotels and Resorts, said.

“We will continue to build on the success of this expansion as we look to register and introduce even more of Wyndham’s 21 iconic and lifestyle brands like LaQuinta for our franchise sales and development teams to sell – further reinforcing Wyndham’s market-leading position with a total of 1,600 hotels across the Asia Pacific region.”

The most recent additions to this nationwide portfolio were Microtel by Wyndham Tianjin and Microtel by Wyndham Kunming City Center, which made its debut last month. Looking ahead, the brand will further extend its presence with new openings in destinations including Huangshan, Changsha, Qingdao, Fuzhou and more.