The Big Squeeze: Budget Segment or Affordable Luxury?

Regardless of budget, today's traveller is demanding better designed hotels with more personalised touches. But how can brands deliver the optimum customer experience and an inspirational product whilst limiting development costs. Is affordable luxury the answer? If, so how does a developer make it profitable?


President and Managing Director for Europe, Middle East, Eurasia and Africa (EMEA)
Wyndham Hotels & Resorts