Adjacent Spaces: Status Quo Vadis

As a pandemic coincides with the coming of age of new generations, how will the premises and promises of hospitality and adjacent asset classes be evolving? Looking at the new models of access, ownership and occupation, are we witnessing a change of degree or a change of kind?

Will hospitality find new ways to generate recurring revenue or will real estate become a consumer product following an on-demand logic? Is this the end of the brand as we know it, or will hospitality be the saviour of the real estate industry when they start to look for operational models layered over their physical assets?

In his introductory note, Matthias Huettebraeuker, hospitality strategist and founding partner of Denizen, sets the tone and opens the field for the questions and answers to be discussed throughout the day."