Alejandro Reynal
Apple Leisure Group

Alejandro Reynal boasts a long-standing international professional career in business services, telecommunications, and consumer goods sectors, having worked in the United States, Europe, and Latin America.

Mr. Reynal has a proven track record and thrives on transforming business organizations, leading change to impact performance and culture by defining and aligning a company’s strategy and delivering results through disciplined execution.

Previously he was CEO of Atento, a global customer relationship management and business process outsourcing services company operating in 13 countries and employing over 150,000. When he was appointed Atento´s Chief Executive Officer (CEO) in 2011, the company was part of Telefonica. Alejandro led the company’s strategic transition and integration into Bain Capital’s private equity portfolio in 2012, and its initial public listing (IPO) in the New York Stock Exchange in 2014.

During his tenure as CEO, Atento completed a business transformation from being a call center subsidiary of Telefonica to become a leading provider of customer experience solutions. He also led Atento’s cultural transformation, successfully being recognized as one of the “25 World's Best Multinational Workplaces” by Great Place to Work® in five different years.

Prior to his CEO role at Atento, Mr. Reynal held the positions of Corporate Strategy Director at Telefonica and a series of other corporate and business senior leadership positions in Atento. Additionally, he held management positions in The Coca-Cola Company and The Gap, Inc.

Alejandro Reynal holds a bachelor’s and master’s degree in Mechanical Engineering from the Georgia Institute of Technology and an MBA from the Harvard Business School.

Speaking at International Hospitality Investment Forum

Yields in Leisure: Why Everyone's Talking about Resorts

In the chase for yields, resorts are capturing investors and operators' attention. This panel will look at what makes resorts an attractive investment proposition in hospitality right now.