Alexandra Mueller-Benz
Almodóvar GmbH and Holistic Travel GmbH

Alexandra Mueller-Benz, CEO of Almodóvar GmbH and Holistic Travel GmbH, founded her first academy for holistic healing 25 years ago, which she developed into the campus naturalis group of adult education academies, which already had a strong focus on awareness and sustainability decades ago. In 2012 she opened the Almodóvar Hotel with a clear vision of a place where travellers and business people would find consciousness in an oasis in the middle of vibrant Berlin. Guided by the idea of creating a place like home and convincing guests with the experience that a conscious and sustainable life is joyful and requires no sacrifices, she and an ambitious team designed a beautiful place where inspiring people from all over the world meet to share their vision of a better tomorrow.

Speaking at International Hospitality Investment Forum

Pitch Perfect: New Brands in the Firing Line

Hear from the most innovative new brands entering the hospitality market. A series of case studies assessed by an expert panel to be inspired from new concepts.