Guy Ivesha
Founder & CEO

Guy Ivesha is the CEO of Maslow’s, the hospitality-led, workspace and lifestyle concept that launched its first property, Mortimer House, in London’s Fitzrovia in late 2017. Previously Guy was Head of Acquisitions and Development for PPHE Hotel Group, the largest owner, developer and operator of hotels in London. Guy was instrumental in the growth and success of the company, which have enabled it to achieve and exceed its expansion plans and financial objectives. In addition, Guy was responsible for establishing the group’s entire restaurant and bar operation and concept creation with great success.

Prior to joining PPHE Hotel Group Guy was the Director of Hotel Development for El-Ad Properties NY from 2005-2009, a major real estate development firm based in New York, where he oversaw the re-development, re-opening and asset management of the iconic Plaza Hotel. Earlier in his career, Guy was a consultant at TRI Hospitality Consulting Ltd. (acquired by CBRE Hotels). Guy and members of his family are shareholders in PPHE Hotel Group Limited.

With hospitality at his heart Guy has pioneered the creation of Maslow’s whose first project Mortimer House and Kitchen sits within a six-storey Art Deco building in London’s Fitzrovia. Built upon Maslow’s principles and hierarchy of needs - a philosophy of human motivation and happiness that is central to its existence - Mortimer House is a private community with an all-encompassing gamut of work areas, a restaurant and bar, gym, yoga studio, communal lounge, bar and loft space with a dedicated meditation room set over eight floors. The community generates a monthly calendar of events for members drawing direction from Maslow’s founding principles.

Speaking at Adjacent Spaces

CoWoHo: Making Co-Working and Hospitality Work

The hospitality sector has fully embraced co-working. Offices spaces are experiencing a 'hotelification' trend while hotel lobbies have become informal working spaces. But how can hotels best approach the co-working trend and generate profits?