Andrea Genfeld is Director of Acquisitions & Asset Management at PPHE Hotel Group (PPHE), responsible for the creation and implementation of PPHE’s international asset management strategy. This includes the maximisation of hotel asset values, sourcing of new asset opportunities and feasibility studies to achieve optimal return on investment and effective deployment of the group’s assets. Andrea works closely with the Corporate Finance and Acquisition & Development teams, applying over ten years of hospitality and real estate experience. Andrea holds a Bachelor’s Degree in Hotel Management Business Administration from Hotelschool The Hague.
PPHE is an international hospitality real estate group with a £1.7 billion portfolio of primarily prime freehold and long leasehold assets, enlisted for the FTSE 250 and FTSE All Shares Indices of the London Stock Exchange. PPHE owns, co-owns, develops, leases, operates and franchises hospitality real estate. Its primary focus is full-service upscale, upper upscale and lifestyle hotels in major gateway cities and regional centres. PPHE’s property portfolio comprises 37 hotels and resorts with approximately 8,800 rooms, along with a development pipeline.
Speaking at International Hospitality Investment Forum
Evolution of the Asset Management Function and its Benefit to Hotel Investment
Whilst often maligned, the Asset Management function has proved to be a critical part of the hotel operation, driving performance and value.