Willemijn Geels
Willemijn Geels
Associate Vice President Development, Continental Europe

Willemijn Geels is Associate Vice President, Continental Europe for IHG and is responsible for the expansion of the group’s brands across the region. She has nearly 15 years’ experience in the hospitality industry through various operational and development related positions.

Before joining IHG, Willemijn was Development & Acquisitions Director for Louvre Hotels Group in Europe and previously she was active as Manager within the HTL practice of Deloitte. In that role, she headed multiple hotel valuations, feasibility studies as well as transaction and strategic advisory assignments.

Willemijn graduated from ESSEC business school with a MBA degree in International Hospitality Management and specialising in Real Estate.

Speaking at International Hospitality Investment Forum

With or Without You: How Do Brands Maintain Their Value to Owners?

In the rapidly evolving hospitality industry, can brands really maintain their value for owners when it comes to performance, profitability and real estate value?