Joe Pettigrew
Joe Pettigrew
Director of Revenue Maximisation
Starwood Capital Group

Joe is responsible for maximising revenue for all hotels owned by Starwood Capital Group in Europe and Asia by leading the operators to develop and execute cohesive commercial strategies on all guest segments and acquisition channels. Joe also serves as SVP of Commercial Strategy for YOTEL where he leads the global sales, marketing, digital, revenue, and distribution strategies.

Prior to joining Starwood Capital Group, Joe held various leadership positions at some of the most celebrated companies, such as The Principal Hotel Company, The Palms Casino, and Expedia, where he completed some key initiatives, such as the launch of award-winning websites and loyalty schemes.

Speaking at International Hospitality Investment Forum

Closing Discussion: Redefining the Rules