Following the sale of an ecommerce business and 4 years in Impact investing with Bridges Fund Management, Julie took the helm at Green hotel chain Qbic Hotels in 2014. Since then not only has it become a BCorp and reduced its carbon emissions by 64% it has attracted considerable interest and investment. Following a sale in 2017 to Cerberus, the adaptive reuse principles of Qbic have seen it convert a wide range of buildings from old office blocks and schools to 18th century warehouses. In every case using the same eco friendly principles and its trademark Qbic it puts renewal, community and characterful urban lifestyle hotel experiences at its heart. With a mission to deliver 20 hotels in 10 cities in 5 years well underway the brand is set fair to showcase just one way conservation and commerce can go hand in hand. As a keen offshore sailor and Chair of the Southdowns National Park Trust, the natural environment and sustainability are close to Julies heart at home as well as in business.
Speaking at International Hospitality Investment Forum