Julie Fawcett
Managing Director
Qbic Hotels

Following the sale of an ecommerce business and 4 years in Impact investing with Bridges Fund Management, Julie took the helm at Green hotel chain Qbic Hotels in 2014.  Since then not only has it become a BCorp and reduced its carbon emissions by 64% it has attracted considerable interest and investment. Following a sale in 2017 to Cerberus, the adaptive reuse principles of Qbic have seen it convert a wide range of buildings from old office blocks and schools to 18th century warehouses. In every case using the same eco friendly principles and its trademark Qbic it puts renewal, community and characterful urban lifestyle hotel experiences at its heart. With a mission to deliver 20 hotels in 10 cities in 5 years well underway the brand is set fair to showcase just one way conservation and commerce can go hand in hand.  As a keen offshore sailor and Chair of the Southdowns National Park Trust, the natural environment and sustainability are close to Julies heart at home as well as in business.

Speaking at International Hospitality Investment Forum

Sustainability Council: How to Promote Sustainable Practices that Align with Performance Objectives?

In response to the increasing demand for sustainable considerations in hospitality real estate, IHIF is launching the Sustainability Council: a working group of investors, developers and operators aiming to build a set of goals and criteria to improve sustainability in hotel investment and development. The discussion will cover Construction; Asset management; Operations; Architecture & Engineering.