Max C. Luscher
CEO Central & Northern Europe
B&B Hotels

The career of Max is closely connected to the hotel industry. After his a-levels in Stuttgart, Germany, he passed a hotel management training and held thereafter several positions in international hotel management (e.g. England, Ireland, USA, Cayman Islands). Further on, he studied business management with a focus on hospitality management at the University of Applied Sciences in Munich, Germany. He then joined the international big 4 audit and consultancy firm KPMG to build up the hotel advisory sector in Germany, also he passed post graduate studies in Real Estate Investment Management at the European Business School, Oestrich-Winkel, Germany. Max joined B&B Hotels GmbH in 2016 as Director Development & Asset Management, in 2017 Max took over the position of Managing Director for Germany, Czech Republic and Austria. Since 2020 Max is CEO Central & Norther Europe for B&B Hotels. Max is a member of the Royal Institution of Chartered Surveyors (RICS). He is married with three kids.

Speaking at International Hospitality Investment Forum

New Partnership Models: Redefining Relations Between all Stakeholders

Speaking at IHIF Virtual

New partnership models: redefining relations between all stakeholders