Princess Haifa Bint Mohammed Al Saud
Princess Haifa Bint Mohammed Al Saud
Vice President
Saudi Tourism Commission

Princess Haifa is currently the Vice President of the Saudi Tourism Commission, and was recently appointed as a member of the board of directors of the General Authority of Civil Aviation. She has developed the National Tourism Strategy to open up the Kingdom’s doors to the world. She is now responsible for the full spectrum of implementation of this strategy by creating regulations, policies and processes that will support the sector and enhance the ease of doing business for investors as well as raise the standards and quality for travelers. 

She had previously occupied the role of Secretary General of Formula E, where she was in charge of putting together the largest global Formula E event and the first ever in the region, with over 60,000 attendees and 113 million media impressions. 

As she is a sports enthusiast, with a specific passion for fencing, she is currently the Chairman of Arabic Fencing women’s federation and the Vice Chairman of the Saudi fencing federation, where she has put forth a strategy that started with zero women on the official Saudi team to over 200 women today. 

Within the world of sports, she had also occupied the role of Managing Director of Sports economy at the General Sports Authority, where she created projects that supported the development of SMEs within the ecosystem. She was also one of the founding members of a nonprofit organization back in 2014 (The Empowerment Hub) which created women health and activity awareness with the participation of over 3000 women and generating more that 1 million SAR in donations to support local charities. 

Her career began in banking, in equity sales, both in the UK and Saudi, where she worked right after graduating from her undergrad from the University of New Haven and finally a Master’s degree from London Business School. 

Speaking at International Hospitality Investment Forum

Investing in Destinations: The Travel Trends Influencing Your Investment Decisions

How are shifting travel patterns and travellers' expectations changing hospitality? What travel trends should investors be aware of when assessing real estate investment strategies? Looking at tourism trends, including destinations, length of stay, seasonality, experience travel.