An expert in innovation with a natural affinity for design, Serdar is CEO of Slow, overseeing all aspects of development and cultural evolution. Passionate about transformative, boundary-pushing travel experiences, Serdar has always had a keen instinct for brand narrative, architecture and positioning.
Before joining Slow in April 2020, Serdar was Chief Operating Officer at Design Hotels. Over his 12 years at the company, he played a vital role in shaping the Design Hotels collection and driving the creative and strategic development of the brand.
He leads all Slow business development efforts and the growth of the community globally.
Speaking at Adjacent Spaces
Debate: How Not to Waste a Good Crisis
Panellists debate how to get the best out of one of the most testing periods for hospitality industry. What should be changed for good and what should not be lost? What should be embraced wholeheartedly? What hard decisions should be made? Where are the new opportunities for growth?
Speaking at IHIF Virtual
IHIF Live Studio
A mix of discussions, interviews and view from the IHIF Live Studio with special guests.